Longines Men's Metal Strap Watch Parallel Import with 2-Year Warranty L4.908.1.91.7Brand History In 1832, Auguste Agassiz, brother of the renowned naturalist Louis Agassiz, delved into the world of watchmaking at a watch sales company in Saint Imier, Switzerland, under the name "Agassiz & Co." He successfully expanded the distribution network of watches made through domestic industry at the time, reaching as far as America and other continents. In the mid 1850s, Ernest Francillon, Agassiz's nephew, took over the management.